Although we’ve supported a particular client in launching their Not-for-Profit with general advice for a number of years, the last two weeks have allowed us to really showcase our key skills and what sets us apart from many other Event Management models. It’s actually more than a skill – it’s a belief system, which is the Business of Events.
Our relationship with this client has grown organically, building up mutual trust and respect over the years – part of our business case.
Last week we were invited to join in their Board meeting, not only to take notes and meet the team, but also to provide ideas, thoughts and insights into their business model and plans – as well as their events.
Additionally, today we carried out our first event Consultancy session with them (over the phone to save both sides on time and expense!)
Repeatedly they expressed how impressed they were with the types of questions we asked and the detail in which we went – for the first time they could actually visualise their launch event and see it coming together tangibly.
Obviously there are many events and event companies/professionals that just provide a brief and a budget – and are successful in their delivery; but where does it go after that? Does the event feed in to any long term goals, strategies or KPI’s? Is it a pat on the back or an opportunity to strengthen relationships? Is it a chance to showcase a product or could it lead to creating sales, brand loyalty and a bigger database to feed in to business development plans?
Why just throw an event together, when you, your product, your brand, your clients/customers/team/stakeholders can really benefit from something more tailored, targeted and thoughtful?
There’s events, and then there’s the business of events.
Jade Fletcher, CEO and Founder, Jade Green Events
Planning events in 2018? Drop us a line: firstname.lastname@example.org